Shuman Ghosemajumder of Reken, CEO and co-founder, joins hosts Gemma Allen, John Furrier and Dave Vellante in theCUBE Research conversation on cybersecurity challenges in the artificial intelligence AI era. The discussion examines the shift from automated click fraud to generative AI enabled social engineering, describes Reken's Northstar product, and explores how real-time on-device protections surface contextual trust indicators during everyday communications to strengthen identity security and device security. Ghosemajumder states that generative AI enables highly scalable personalized fraud that existing filters and phishing training cannot reliably stop, so protection must be immediate and privacy preserving. They argue that on-device AI avoids cloud privacy and latency problems and enables both positive and negative trust signals for users. Analysts note enterprise seat-based deployment today with broader consumer potential as the technology and trust network mature.